Here I am showing you my experience of assisting various companies online with successful digital marketing strategies. Businesses must focus on timely digital transformations for improving their digital presence. Digital improvements via implementing strategic digital marketing strategies must be their priority.
It’s the digital age, so it’s evident that consumers are changing their preferences continuously over time. To make a mark, companies need to create differentiated customer experiences that allow them to meet these new expectations.
To compete with the rest of the contemporaries, the focus needs to be on the customers and how you can make the best kind of digital strategies that eventually pay you huge dividends. The strategy needs to be made to keep the digital age and trends in your mind.
The Advantages Of Digital Marketing
Brand Development
Digital marketing helps businesses build their brand and reputation on digital platforms. Well-developed brands attract better leads, more clicks, and increased engagement rates.
Engagement
When a company stresses digital marketing, it makes sure that it engages with customers to the greatest extent. To do so, the help of social media is taken as well. As we all know, most people reside on social media, and if a business can use it as a weapon to promote its brands and products, it is bound to provide a better engagement of customers to the business.
Analysis
Data analysis allows organisations to learn more about their customers and their habits and behaviour, resulting in delivering the perfect message at the right time during the customer journey.
Communication
With the help of digital marketing, a company makes sure that its customers can communicate with it. It’s essential to communicate to know if your customers are happy with your services or if they would like to make some changes.
Some Facts Regarding Digital Marketing/ Prominent Digital Marketing Facts
- Around 4.18 billion people throughout the globe use the internet through their mobile phones.
- People aged 16 to 64 years spend 2 hours and 12 minutes on social media on average.
- As per Similarweb, Google, YouTube, And Facebook are the most visited platforms on the internet.
- 90% of the internet users from the 16-64 age group watch video content on YouTube.
- 32.5% of Instagram users are in the age group of 18-34.
The Various Digital Marketing Channels
Making A Website For Your Business
To achieve success regarding your digital strategy, you have to make a website for your business. While you can make your pages and Twitter handles, it’s the website where you can give clear cut information regarding your business. On top of that, you may also allow your customers to make orders online just to make it easy for them. When you’re making a website, you have to keep the following things in mind:
- You have to make your website as mobile-friendly as possible.
- You have to include all kinds of content, from videos to audio to text, to make things interesting.
- The GUI should be as slick and smooth as possible.
SEO And Its Usefulness
You might have made a website for your business, but it’s ineffective until you develop an excellent SEO strategy for the same. Here’s how you can try to come up with the best SEO strategy:
- Run keyword research.
- Keywords should be used according to the content on the page.
- Create content that’s useful for the users in some way.
- Use page titles, heading tags to outline important content and alt tags on images.
- Add interlinks and backlinks to your website to make things more interesting.
- Sign up for webmaster tools and monitor your visibility on search engines.
- Use local business SEO.
Paid Search Ads
Your website needs to rank on the search engines. If you have just started a website, it would be hard to rank high even if you’re providing incredible content. This is when you have to take the help of paid search ads. Here’s how you can come up with the right paid search ads:
- You have to define the goals of your business and use content and keywords accordingly.
- You should try to stress negative keywords.
- Think about the pros regarding your company and stress it while making the content.
- You should focus on the right content for the right areas. If you’re delivering content for different areas, you need to customise content for each area.
Display Ads
If you want to promote your business in the best manner possible, you have to develop different strategies to do so. Display ads are one such way to make your content stand out. Here’s how you can use them for the best interest of your business:
- Take the assistance of a digital planner tool and use the keywords appropriately.
- You have to give correct information regarding your business in straightforward terms.
- Take the help of an exciting call to actions.
Social Media & Its Importance In Digital Marketing
When we are talking about digital marketing, social media has to be one of the most important aspects. Rightly so, too, as most people reside on social media. If no strategy is made to attract customers from these platforms, it cannot be an effective digital marketing strategy. Here are a few things that you can do to come up with the best strategy on social media:
- Keep a check on the latest trends in social media and make your strategies accordingly.
- Take the help of short videos, stories, Insta reels format to have a better reach.
- Make fun and engaging content centred around your brands and products.
Email Marketing And Its Usefulness
Email helps businesses to retain customers and deliver valuable and relevant content. Here are a few things that can help you create the best kind of email strategy:
- You have to organise your email list properly.
- Selecting an email marketing platform. You should focus on a platform that is simple to use and engaging.
- You have to personalise emails appropriately.
- Use email marketing automation.
- Use A/B testing.
Steps To Make An Effective Digital Marketing Strategy
Defining Your Goals
The first step in digital marketing strategy is to come up with the right goals. You have to make sure that you create goals that can be executed well with the help of digital marketing. These goals should be set keeping a long-term perspective in your mind.
Defining Your Audience
Until and unless you create the right strategy for your audience, your digital marketing strategy will be ineffective. Keep the different age groups, classes of society, tastes and preferences in your mind and segment your customers accordingly.
Creating A Customer Journey
Now that you know your audience, you have to create a customer journey. This journey starts with your customers knowing about your business and ends with them having complete faith in your services. You have to strategize things properly here.
Defining Channels
You should find different ways to reach out to customers. Some of them might love to use social media, while some might be more interested to know about your website. You have to make your digital marketing strategy accordingly.
Making The Content
Now that you know how to attract your customers and where to post your content, it is about time you plan and make the content. It depends upon if you would like to focus on video and image format or you would like to stress more on the text.
Reviewing Your Strategy
Lastly, you should be reviewing your strategy. There are times when you don’t see anything wrong with your strategy when you first make it, but when you review it, you might find the need for changes in certain aspects of your business. You have to keep reviewing your strategy from time to time!
I have worked with 2000+ Small Business to Enterprise Clients till the date, I would like to share some important case studies with you
Healthcare
Signature Smiles is a modern and high-tech ISO certified chain of multi-speciality dental clinics in Mumbai, headed by Dr Sandeep Khanna (BDS, MDS).
The Goal: Drive more leads and attract patients from Indian and abroad along with improving the brand’s Google Visibility.
The Results: Increased PPC leads by 84.24%
Increased Organic search results up to 79.25% with a decreased bounce rate of 81.76%
Finance
Finacus provides trusted and competent banking solutions and is our payment system partner for over 100 financial institutions. Offers customised software solutions for catering to multiple Banking & financial institutions across the globe.
Our Goal: Optimise the SEO strategy to rank in the top 10 results of SERPs within 3 months.
The Results: Within three months few keywords successfully ranked in the 10 results of SERPs
The client who had previously hired multiple agencies for SEO was satisfied with our SEO results and gave us another new project.
eCommerce
FuRny is among the leading premium home furnishing companies in India.
The Goal: Create Brand Awareness, Improve Traffic & Organic Visibility.
The Results:
- Ranked on 1st page for competitive keywords with very high search volume
- Increased website and lead traffic
IT / Software Company
One of India’s leading HR firms offering cutting edge solutions for meeting the various needs of organisations.
The Goal: Build A Strong Optimised SEO website, Enhance Online Presence, Increase Organic Traffic
The Results:
- Increased number of website users from 76,553 to 203,526 with an average increase of new users by 145.90%.
- Service pages exhibiting unique content pushed the success rate of goal completion by 244.00%.
B2B
Connect well is the leading manufacturer of terminal blocks in India.
The Goal: Improve Their search engine results and increase traffic on the website.
The Results: They started ranking for Most of the Keywords on 1st Page of Google which helps to increase Traffic by 50%.
Education
Raffles is one of the most reputed designing institutes in Mumbai, India. It offers multiple degrees and diploma courses for a broad spectrum of domains like Interior Design, Fashion Design, Digital Media Design, and more.
The Goal: Improve Their social media presence and increase brand visibility.
The Results: a. In just 2 weeks, their Twitter followers increased from 40 to 212!
b.Increased number of followers Facebook and LinkedIn
Automotive
BLAUPUNKT is a German manufacturer of electronic equipment and home & car audio equipment.
The Goal: Improve the quality of leads received from Google Ads.
The Result:
- Within the first month of running the campaign, the CTR increased from 3.38% to 4.48%
- Clicks increased from 3,300 to 5,604
- Avg CPC decreased from 21.47 to 12.28
Manufacturer
B & V Agro Irrigation Co. is one of the oldest manufacturers of shadenet in India.
The Goal: Struggling with Website Issue and Leads Generation.
The Results: We have Designed a NEW Website and Focus on High Competitive keywords. Client is getting a good amount of Leads.
See How We Get You Massive Amounts of Traffic
- SEO
- Content Marketing
- Paid Search Marketing
- Social Media
- Analytics
- Website Design and Development
Contact Now and Let’s discuss how to start your Digital Marketing Journey
